NMDOT’s new ‘JUST DRIVE’ campaign targets distracted driving

Traffic and Roads

NEW MEXICO (KRQE) – The New Mexico Department of Transportation’s Traffic Safety Division announced the launch of a new ad campaign for spring 2021. The “JUST DRIVE” spots aim to bring awareness to distracted driving and its consequences.

The social media video is narrated by a child and the visuals are animated childlike drawings. The child describes the results of texting while driving. The spots will debut in April, which is Distracted Driving Awareness Month.

According to the National Highway Traffic Safety Administration (NHTSA), 2019 saw 3,142 people killed by distracted driving in the U.S., a 10% increase from the previous year. More than 700 people are injured in distracted driving crashes each day according to the National Safety Council (NSC).

In 2019, New Mexico reported 167 fatalities due to distracted driving and more than 21,000 crashes. In a press release, NMDOT reminded drivers that texting behind the wheel tops the list of distractions but other risky behaviors include:

  • Talking on the phone or others in the vehicle
  • Setting navigation systems or looking at directions
  • Finding a radio station, podcast, audiobook, or downloading music
  • Eating food/drinking beverages
  • Applying makeup
  • Distractions related to children in the vehicle

NMDOT suggests the following to ensure a safe drive:

  • Pull over and park if you must read or send a text, otherwise it can wait
  • Designate a passenger as your “designated texter or caller”
  • Never scroll through social media or other apps while driving
  • Keep the phone out of reach

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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