ALBUQUERQUE, N.M. (KRQE) – Isotopes Park is now officially named “Rio Grande Credit Union Field at Isotopes Park.” Ken Young, Isotopes President, made the announcement Wednesday at a news conference.
The team and Rio Grande Credit Union have a 10-year naming rights agreement. The credit union has also been a partner with the Isotopes since 2015.
The iconic, isotopes franchise is a point of pride for a lot of fans.
“I think they’re very important to the city of Albuquerque,” Mario Fernandez of Albuquerque said.
“It’s pretty big in Albuquerque, especially with the Simpsons using it a lot,” Daniel Jaramillo of Albuquerque added.
The team is always one of the leaders in attendance and merchandise sales in the minor leagues.
“The isotopes have become interwoven into the fabric of this community,” Isotopes VP of Corporate Development Nick Lobue said at a press conference Wednesday.
Now after seventeen years, Isotopes Park’s identity is changing with the new name.
The 10-year naming rights agreement with the credit union means adding signs inside and outside the stadium, and adding merchandise with the new logo.
“We wanted a local name, a local company that we, together, could help grow together,” Isotopes President Ken Young said.
They’re staying tight-lipped about how much the credit union will be paying the team over the length of the agreement.
But, a USA Today study pegged the average AAA naming rights deal at around $300,000 a year.
Young, who paid $10 million for the franchise before moving it to Albuquerque in 2003, said he’s proud of the continued success of the team.
“The community has been so supportive of this club. Its probably one of the top 10 clubs in Minor League Baseball,” he explained.
It’s a team fans say they’ll continue to support, even if they’re having trouble with the new name.
“I still call it the isotopes park no matter what,” Jaramillo said.
While the amount is not being disclosed, the city confirms it will get a cut of the money as part of its lease agreement with the Isotopes.
A few years ago UNM inked a 10-year, $10 million deal with Dreamstyle to put the company’s name on both the Pit and University Stadium.