Visit Albuquerque’s new digital guide aims to give visitors ‘local experience’


Live like a local: Albuquerque tourism experts are working to change how visitors experience the city.

Visit Albuquerque has created a new digital guide to Albuquerque, and they’re hoping it draws a younger generation of travelers. 

“There’s a lot to do here and people can find something the love here. there is a reason it’s called the land of enchantment,” says Albuquerque resident Debra Adler. 

From the Sandias to Old Town, now Visit Albuqueruque is giving travelers the inside scoop on where to go when they visit the Duke City.

“We have over 20 locals that are really authentically sharing their Albuquerque from their own perspective,” says Visit Albuquerque President & CEO Tania Armenta. 

This week, Visit Albuquerque launched a new digital guide to the city — but it isn’t your typical tour guide. It’s written from a locals perspective. 

“These locals are sharing how they get out and enjoy the outdoors in Albuquerque. They’re sharing where they dine, where they go for their favorite beer or glass of wine,” Armenta says. 

Local tourism experts say there is a rise in the number of millennials traveling. But they say this new generation of travelers aren’t interested in typical tourist attractions.

“Millennials, they want to go…they don’t want the official tour guide…they want to go where the locals go,” Armenta says. 

Locals say there are plenty of opportunities for visitors to live like a local.

“Once you live here a long time you get into your own grove and you don’t think about the other stuff, but there is a lot going on in Albuquerque,” says Albuquerque resident Lynn Carpenter. 

Visit Albuquerque officials say they will be adding new content from locals to the guide each week. Their traditional visitor’s guide is still available online. 

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