UNM video inspires Lobos, gains social media traction


ALBUQUERQUE, N.M. (KRQE) – The University of New Mexico released a new video Friday to promote the university and attract students.

Within six hours of the video showing up on Facebook, it had been viewed 13,000 times.

“We found that there are a lot of misperceptions about not only the campus but the city and the state and we wanted to dispel some of that,” said Cinnamon Blair, UNM’s chief marketing and communications officer.

The video is part of a larger push at UNM to re-brand itself.

While people are liking it, sharing it and watching it on Facebook and Twitter, it could also have a national reach, airing during televised Lobo games.

Narrated by UNM alum and Albuquerque Poet Laureate Hakim Bellamy, the video was created by a branding agency for the price of $200,000—a bigger investment than UNM has made in the past.

“We have not spent that much,” Blair said. “We’ve actually done it as a student project, student projects developed over a semester. So, this is really a first for us.”

The theme of the video is, “Each of us defines all of us.”

“This is a culture of contrast not a contrast of cultures, where each of us defines all of us,” the narrator says during the video.

“That’s so powerful because each of us here at UNM have our own perspectives, our own backgrounds, our own interests but at the end of the day, we’re all still Lobos,” Blair said.

UNM started this branding initiative in Fall 2015, interviewing and surveying hundreds of students, faculty and community members.

They found that most people have a positive opinion of UNM but when asked why, they did not know specifics about the school.

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