UNM students launch campaign to capture life outside the classroom

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ALBUQUERQUE, N.M. (KRQE) – University of New Mexico students can access a new webpage designed by their peers to capture what New Mexico is like outside of the classroom.

“I think one of the biggest thing’s that is making it so successful is it’s largely for students by students,” said Josh Lane, The Lobo Life.

Students created “The Lobo Life” campaign. It was launched with a new website and Instagram page.

Popular New Mexico destinations like Balloon Fiesta, Meow Wolf, White Sands and Tent Rocks are highlighted. It’s part of the university’s new branding initiative to attract more students to UNM.

The webpage also has a map and shows the distance to these places from the university.

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