UNM students compete in oil and gas marketing campaign

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ALBUQUERQUE (KRQE) – The University of New Mexico is one of 20 schools throughout the country participating in the Energy and Jobs Tomorrow Case Challenge.

The program, sponsored by the American Petroleum Institute (API) and developed and managed by EdVenture Partners, challenges students to create an integrated marketing campaign aimed at educating and informing millennials of the wide range of jobs available in the oil and natural gas industry, and driving the target market to the Oil and Gas Workforce website.

report by IHS predicts an additional 1.3 million new career opportunities in the oil and natural gas industry by 2030, and a 2013 Energy Information Administration study estimates that job growth has been 40 times higher in the oil and natural gas industry compared to the economy as a whole.

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