University of New Mexico’s rebranding effort seems to be paying off.
Since the release of their video in late November, it has already gained more over 10,000 Facebook views and 2,000 views on YouTube.
According to the Albuquerque Journal, their social media views total over 20,000 on the ‘State of Minds’ promo.
The video features several departments, students and several aerial shots of the main campus.
University administrators hope the rebranding effort will attract new students while motivating current ones to continue their studies at UNM.