University of New Mexico marketing students are working with Acura on an ad campaign for the auto company’s latest model. 

The new “Made You Look” campaign highlights the redesigned Acura ILX. The social media campaign was created by students at the University of New Mexico’s Johnson Marketing Lab and includes digital video and signage.

The team received $2,000 from Acura to create the campaign. The top three participating schools in the Acura ILX Marketing Challenge will be invited to California to present their campaigns to Acura executives. The top team will then receive a scholarship prize of $5,000, followed by $3,000 for second place, and $1,000 for third.