ALBUQUERQUE, N.M. (KRQE) – The University of New Mexico announced new policies regarding the start of alcohol sales at sporting events starting September 1.
The Athletic Department said it was a difficult decision to sell alcohol at the games, but they said it’s what the fans wanted.
Students around the UNM campus said they are excited about this and the excitement is something the UNM Athletic Department hopes can carry on through the football season. Selling wine and beer is something they hope can help.
“We’re always trying to look at ways to improve the experience at our Lobo athletic events, especailly at University Stadium, Wise Pies Arena, and all our venues as a whole,” said Deputy Brad Hutchins of the Athletic Department.
Hutchins said it was difficult to figure out the right way to implement alcohol sales all while keeping everyone safe. Sales will be cut off at the end of the third quarter, allowing fans with more options to get home safe.
“The NDWI, the Bernalillo County Taxi Program, hopefully Uber will be coming on board this year, the UNM substance abuse program too, when you roll something out like this you got to make sure you look at the back end as well and provide safety,” said Hutchins.
On top of that, UNM will have safeguards and drink limits. After fans prove they are 21, they will get a wristband to purchase alcohol and they will still have to show an ID at the concession stand. Fans can buy two drinks max at a time, and a max of four for the game.
Deputy Athletic Director, Brad Hutchins, also said extra measures will be taken to make sure alcohol doesn’t end up in the wrong hands.
“You may see some undercover police, some different folks in there watching out for people passing wristbands. Our staff will Levy Restaurants will be trained to make sure they’re seeing those types of things that are out there as well,” he said.
UNM has had trouble drawing students into the games and hopes this could help.
“I guess maybe more likely and that’d be nice to lighten up the mood,” said Nelson Dominguez, a student at UNM.
The Athletic Department will also have signs around the stadium to warn fans about passing around their wristbands. Anyone breaking the rules will be kicked out of the game.