Popular music festival chooses Albuquerque Balloon Museum as new venue

The City of Albuquerque is saying “yes” to a huge DJ driven music festival that will be held at one of the most iconic venues in the city: the Anderson Abruzzo Albuquerque International Balloon Museum.

However, just six years ago a New Mexican family sued the state and concert promoters after their daughter died from a drug overdose after she attended a music festival held on the state fairgrounds. Hannah Bruch’s family claimed she shouldn’t have even been let into the foam festival because she was 14, but that no one asked for her identification.

So, KRQE News 13 asked the city what they’re doing to make sure this upcoming event is safe.

Event promoters are estimating a crowd of 4,000 people all sprawled out across the North Grounds of the Balloon Museum.

“We want to have a competitive edge on all other close markets that attract different types of festivals,” Tanya Lenti said. “We also want to be inclusive to all backgrounds, all genres, and this is one way we do it.”

And it worked. The musical festival, Parade of Bass, has a long list of popular DJs preparing to take the stage on May 3.

“Those have become very popular and several of them that take place across the nation,” Lenti said. 

Lenti is a marketing specialist with the city’s Cultural Services Department. She said before organizers can hold any type of event on city property, they have to meet the requirements of different city departments.

“The application itself goes through 14 different departments that will touch on everything,” Lenti said.

From estimated attendance numbers, to food and noise permits. As far as safety goes? Organizers will work with the Albuquerque Police Department to determine how much security they’re going to need. They also are required to go through Albuquerque Fire Rescue, too.

“The size of the amount of people that are at the event usually requires a certain amount of response from us,” Lt. Tom Ruiz said. “Whether it’s a medical event, or someone trips and falls, the possibilities are endless so we want to make sure that people going to those events are kept safe.”

Lt. Ruiz said organizers can also opt out of using city resources and hire their own “medical response team” that has to be approved by the city.

“So just the fact that so many city departments are involved in the permitting process already shows our commitment to safe and successful events,” Lenti said. 

The city also pointed to other successful events like SOMOS ABQ that took place this past fall in downtown Albuquerque, that also featured similar artists.

“Like so many other festivals and events that we produce the experience has to transcend the artists on the lineup and we could not think of a more iconic venue to serve as a backdrop for the parade of bass festival.  as we continue to work with the city and details come together on the festival at balloon museum park, we are anticipating an event that Albuquerque can embrace.”

Tickets for the event go on sale Friday.
 

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