ALBUQUERQUE, N.M. (KRQE) –The City of Albuquerque is trying to crack down on speeding with a new campaign, “Speeding has a Name.” The campaign was originally introduced by City Councilor Klarissa Pena.
The goal is to educate people about the potential impact speeding has by putting a name and face to it and identifying the people killed by speeders in Albuquerque in a very public way. Erika Chavez was killed in a crash in September 2020, on Unser and Tower. Police say the driver who hit her, was going 120 miles an hour. Her family is featured in the new campaign.
“Seconds could have saved my mom’s life,” said Eric Chavez, Erika Chavez’s son. “If you would have just slowed down a little bit that day,” he said at a press conference announcing the campaign on Friday morning.
The Chavez’ are not alone. Last year Angelina Padilla also knows the devastating effects of speeding. Her two nephews were killed in a speed-related crash on Universe and Unser. KRQE News 13 wanted to know what else is being done to solve the speeding problem. Last month APD had given out more than 5,000 speeding citations during weekend traffic operations since October.
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Friday morning KRQE asked APD Chief Harold Medina why they’re not writing more citations on a daily basis, and focusing more on occasional speed operations. “There are traffic citations issued on a daily basis,” Chief Medina said. “Obviously we’d love to have more time to be able to do that, but it’s always a balancing act as you’re going from call to call,” said Medina.
On top of the T-V campaign, the City also printed yard signs with Erika’s picture on them. Eight of the nine city councilors donated money from their constituent funds for the campaign. The City is reminding people that if you see anyone excessively speeding to call 242-COPS.