Santa Fe launches new campaign seeking to tap into ’emotions’

New Mexico News

SANTA FE, N.M. (KRQE) – The City of Santa Fe has a new tourism campaign.

The Santa Fe New Mexican reports “Uncover Your Different” is the motto for a new ad promoting the city. Officials hope to tap into people’s emotions by explaining what one can experience while in one of the oldest cities in North America.

The campaign, which will continue into next year, will appear on social media outlets including Instagram and Facebook as well as online tv services such as Hulu.

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