New Mexico hopes to draw travelers back to Route 66

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It was built in 1926, the Mother Road of America. It became one of the most famous roads in the country. 

From the long stretch of desert road, to the old rusty neon signs that hang on the walls at the Classical Gas Museum in Embudo, New Mexico; the name, “Route 66,” is known for miles. 

Now the state’s Tourism Department wants to bring travelers back to the route that covers about 300 miles across New Mexico.

It will be called the “Summer of the Mother Road.” 

“Route 66 is such an important part of New Mexico, yet, it’s a story that we at New Mexico True haven’t had the opportunity to tell yet,” said Rebecca Latham, Cabinet Secretary of Tourism. 

The department captured that in a 12 minute short film. 

Latham says although the route journeys through eight different states, New Mexico is unique. 

“Leaving Illinois on your way to California… a lot of that would have looked very similar, but New Mexico is the first place where the scenery starts to change from the high desert to the mountain tops,” she said. 

What’s more, some landmarks are still around today, like Tucumcari’s Blue Swallow Motel built in 1939. 

“What they called a motor-court back in those days, with a little room and a garage attached to it. It’s the oldest one that’s still operating on New Mexico Route 66,” said Kevin Mueller with the Blue Swallow Motel.

The perfect road map, the state hopes will bring families to New Mexico. 

“It doesn’t get any easier than Route 66 in New Mexico,” Latham said. 

To access itineraries and an interactive map to all the attractions along Route 66, click here.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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