New DWI campaign targets servers amidst low citation numbers


ALBUQUERQUE, N.M. (KRQE) – Shot in bars and liquor stores across Albuquerque, the Department of Transportation is kicking off their “Buzzkill Campaign” with new ads and commercials.

The meaning behind them, is that sometimes people who serve or sell alcohol, need to cut their customers off.

“Each person is different and some people it’s really easy to tell,” said Skyler Atterbom a bartender and manager who happens to be featured in the new ads.

Atterbom said it’s not always easy to know how much someone has had to drink, but they work hard to prevent over-serving.

“It is hard to tell and especially in our other location in Nob Hill, they’re coming in from other bars, and we don’t know if they’ve had shots, or if they’ve been sipping on a glass of wine all night,” he said.

Bartenders and store clerks are told to look for telltale signs that someone has had too much to drink.

“Slurred speech, having problems communicating effectively, fumbling through their wallet,” said Tyson Putman, a bartender at Nob Hill bar and Grill. Their location was also used to film some of the ads.

“The old SID system honestly was like we’re gonna try to bust everybody doing wrong, the new system seems like, we’re going to educate everybody,” Putnam said.

Although servers said it isn’t always easy to keep up, it’s their job to keep an eye out.

“We need to take the lead on this, it’s our responsibility to do that,” said Atterbom.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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