New campaign encourages New Mexicans, visitors to shop local

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A new partnership is encouraging locals and visitors to New Mexico to shop local. 

Avila Retail has partnered with New Mexico True and the Sunport for the two-month promotion. 

As part of the campaign, greetings from New Mexico, Earth Spirit and ABQ To-Go in the airport will carry a variety of New Mexico True licensed products as well as New Mexico True merchandise. 

“We really feel like that authentic experience sets the airport apart and it also helps either end or start somebody’s vacation,” Avila Retail CEO Teresa Curl said. 

The campaign will also include demonstrations where customers can see how different products are made. 

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