(KRQE) – Watching a movie in the theaters may make you like the movie better.
Showcase Cinemas says they’ve completed a first-of-its-kind biometrics study that measured movie goers neurological response to watching a movie in theaters compared to at home. Sensors measured heart rate and skin conductance.
Those who watched in theaters had 252 times the amount of neurological excitement compared to at-home viewers. They say 90% of theater watchers rated the overall movie experience as an excellent or very good compared to the 55% who watched at home.