Study: Netflix not destroying movie industry as previously thought

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FILE – This Monday, July 17, 2017, file photo shows the Netflix logo on an iPhone in Philadelphia. Much of the attention showered on Netflix focuses on its insatiable appetite for original content. But this streaming network’s multi-billion-dollar annual outlay for new programming necessitates another challenge: Matching each program with the subscribers who are likely […]

A new study finds Netflix is not destroying the movie theater business as some people might assume.

The study, commissioned by the National Association of Theater Owners, a lobbying group for the movie theater industry, finds people who go out to the movies more, also consume more streaming content at home.

So both industries can apparently thrive.

The study found both people who went out to nine or more movies over the past year averaged 11 hours of weekly streaming.

Those who saw one to two movies at the theaters in the last year averaged seven hours of weekly streaming.

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