A new study finds Netflix is not destroying the movie theater business as some people might assume.
The study, commissioned by the National Association of Theater Owners, a lobbying group for the movie theater industry, finds people who go out to the movies more, also consume more streaming content at home.
So both industries can apparently thrive.
The study found both people who went out to nine or more movies over the past year averaged 11 hours of weekly streaming.
Those who saw one to two movies at the theaters in the last year averaged seven hours of weekly streaming.