A popular ice cream shop that’s been around for more than a decade is serving up sweets to more than just paying customers.

‘I Scream Ice Cream,’ located on Carlisle near Indian School, is a mom-and-pop shop known for its quirky decor.

However, the owner is going above and beyond to bring smiles to kids’ faces.

The ice cream shop serves 32 flavors and a variety of toppings, making it a hot spot for families trying to beat the summer heat with a cold treat.

“This chocolate is one of my favorite ice creams in my whole life. I like a bunch of others, but this is my favorite,” said 7-year-old Miles Erway.

You can drop by for a snack, but many stay for different games and a fun play nook for kids.

“I was blown away the first time I walked in here because of the decorations and the toys and the fun things to work with while you’re here,” said parent Laura Erway.

“I got three kids and they love this place and go nuts for it,” said parent Sean Russell.

The walls are adorned with assorted knick-knacks, and shop owner Bill Warren says the eclectic decor and memorabilia dates back to the 1950s and ’60s.

“People bring things into the shop,” said Warren. “It’s a good place to play ‘I Spy.'”

Many of the trinkets are gifts from customers who feel at home at the shop.

“We promote family unity,” said Warren. “Moms and dads and grandmas and grandpas can come here for ice cream and their kids can hang out.”

Warren’s love for the community goes beyond his paying customers. He has been throwing free birthday parties at the shop for Bernalillo County’s foster kids for years.

“The kids have a good birthday party; they get stuffed animals, they get ice cream, and it’s their day,” said Warren.

He also gives away free ice cream to UNM Hospital’s cancer patients, with plans to expand to Presbyterian Hospital soon. The elderly at a senior bus stop nearby also get free treats.

It’s generosity his customers already know firsthand.

“It’s always just been the warmest, most friendly, wonderful, community-oriented place,” said Erway. “I’m not surprised at all that they’re doing great things for Albuquerque.”

Warren says this vision has always been clear to him.

“I didn’t want to be a franchise, I wanted to be able to do my own thing, so that’s what we’ve done,” said Warren, who runs the shop with his wife and son. They celebrated 13 years of business in June.

‘I Scream Ice Cream’ also partners with Albuquerque Public Schools (APS) for fundraisers.