Group offers free marketing to businesses affected by ART project


ALBUQUERQUE, N.M. (KRQE) – Albuquerque Rapid Transit is set to roll through Central, meaning months and months of construction in front of businesses.

“When you’re a small business, any interruption is not just a hiccup, it’s an atomic bomb,” said Kelli Muwumba with the Small Business Resource Collaborative.

That’s why the non-profit Small Business Resource Collaborative in Albuquerque is trying to make sure no businesses along Central lose any customers during construction.

Like at Auto Tech, located on West Central.

“They said they wanted to help me out, promoting on the internet and marketing a little bit more,” said Mizzael Rodriguez with Auto Tech.

The non-profit is already designing a new logo for the shop before construction starts.

“They gave me like ten options so that’s real good,” said Rodriguez.

On top of that, they’ll create a social media presence for the auto shop and even a website.

“I’m really kind of surprised at the number of businesses that I’ve worked with along Central that have no web presence,” said Wendy Ederer with the Small Business Resource Collaborative.

Essentially, the group is offering free marketing to businesses on Central that want it.

Stone Mountain Bead Gallery has been open in Nob Hill for 23 years. It’s also getting some marketing help.

“They’re going to help with websites, hopefully maybe signage or brochures or things like that” said Robert Steinberg, Owner of Stone Mountain Bead Gallery.

Organizers said the Nob Hill area has been the hardest to serve at this point.

“They’ve just been through so much that I think they’ve learned to survive on their own in a lot of ways,” said Muwumba.

But the group is not giving up, saying they want all Central shops to not only survive construction, but thrive.

The group said they’re not for or against ART, they’re simply for small business. They’re also encouraging the community to keep visiting stores and not avoid Central during construction.

For more information on the group’s marketing for Central, click here.

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