General Mills gives inside look at how Cinnamon Toast Crunch is made

If you live in Albuquerque, it’s likely you’ve driven past it and taken in its glorious smells. It smells like fresh baked cookies, but it’s actually the General Mills crew hard at work making some of our favorite cereals. 

Not a lot of people make it through these gates at the General Mills plant off Paseo Del Norte in Albuquerque, but this was no ordinary day. 

Monday, General Mills gave KRQE News 13 a sneak peek inside to see firsthand how one of America’s favorite cereals, Cinnamon Toast Crunch, is made.

It starts with the dough. 

General Mills isn’t about to give away its recipe, but lets just say there’s a lot of goodness packed inside here. 

“We’re like a big kitchen, get dough process, make the ropes, make a sheet, make squares, come through toaster,” 

Once they’re toasted they make a little journey to get that magic touch. 

“After cooking and toasting process it is sent over this way where we tumble product to give even coating of nutrient and cinnamon and sugar,” manufacturing technician Xavier Nuanez said. 

From there, it’s off to the scales. 

“Our baggers take our product from the scales, wrap bags around them and then send on to our cartoner, then put the bags in cartons and then sends down to transporter, then they go to the case packer where then put into cases and ship them out,” 

The cases are shipped to stores across America. 

The Albuquerque General Mills plant makes more than half a dozen cereals and several types of Nature Valley granola bars. 

The General Mills tour was in honor of the Crazy Squares’ visit to the metro.

The brand’s air stream is currently traveling the country on Route 66 to help give families a break from the car on their summer road trips.

You can catch the Crazy Squares and the Cinnamon Toast Crunch air stream at the Red White and Balloon Festival at Balloon Fiesta Park this Fourth of July. 

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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