Facebook to stream 25 MLB games in exclusive deal

News
TEC-Facebook-Race-Based Ads_472296

FILE – In this May 16, 2012, file photo, the Facebook logo is displayed on an iPad in Philadelphia. Responding to criticism, Facebook says it will no longer allow advertisers to use ethnicity as a filter when it comes to targeting or hiding ads offering housing, employment or credit. The changes come after a report […]

 Facebook is getting deeper into the professional sports streaming game, partnering with Major League Baseball to air 25 weekday afternoon games in an exclusive deal.

The games will be available to Facebook users in the U.S. on Facebook Watch, the company’s video feature announced last August, via the MLB Live show page. Facebook said Friday that recorded broadcasts will also be available globally, excluding select international markets.

The package, MLB’s first digital-only national broadcast agreement, precludes teams from televising those games on their regional sports networks. The concept is similar to the exclusive package of Sunday night games on ESPN.

Facebook, Twitter and Amazon and other tech companies are in a race to acquire sports streaming rights, which can be lucrative and potentially boost user loyalty. The deal comes at a time when leagues are worrying about cord-cutters causing a decrease in viewers among cable television networks.

Verizon signed a deal with the NBA to stream eight basketball games on Yahoo, and Amazon paid $50 million to stream NFL games to Prime members last season.

The games will be produced by the MLB Network for Facebook Watch, with interactive and social elements that differentiate them from live streaming.

Facebook’s first-month schedule includes Philadelphia-New York Mets on April 4, Milwaukee-St. Louis on April 11, Kansas City-Toronto on April 18 and Arizona-Philadelphia on April 26.

Facebook had a package of 20 non-exclusive Friday night games last year that began in mid-May and used broadcast feeds from the participating teams.

Copyright 2020 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Latest Video

Now Trending on KRQE.com

Video Forecast

Cold temperatures overnight into Tuesday

More Weather Video Forecast
Albuquerque Hourly Forecast

Don't Miss

More Don't Miss