New Mexico Highlands reports enrollment jump amid COVID-19

Education

LAS VEGAS, N.M. (AP) — New Mexico Highlands University says its summer enrollment has increased 3% despite the COVID-19 pandemic.

Strategic enrollment management director Benito Pacheco said Monday the total summer 2020 enrollment at Highlands is at 1,095 compared to 1,066 in last summer.

Officials credit a collaborative and targeted effort by many of the school’s offices.

Pacheco says officials used Zoom videoconferencing so a prospective student could click on a link to meet online with a success coach face to face, much as if they were walking into an office.

He says Highlands admissions and recruitment staff also placed 5,000 phone calls to prospective and current students.

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