Dunkin’ Donuts aims to boost afternoon sales

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CANTON, Mass. (AP) – Will Americans run to Dunkin’ later in the day? The coffee and doughnut chain hopes so.

Dunkin’ Donuts said Tuesday that is working to increase sales after the morning rush, a strategy that coffee chain Starbucks recently said is was also pursuing.

The two companies see the afternoon hours as a way to boost sales. In the past, both have offered promotions in the later part of the day to bring more people in their doors.

Dunkin’ Brands executives said on a conference call that they’ll give more details about their plans during the company’s investor day event on Thursday.

The owner of Dunkin’ Donuts and Baskin-Robbins reported better-than-expected results for the fourth quarter.

It had net income of $195.5 million, or $2.13 per share. Earnings, adjusted for one-time gains and costs, were 64 cents per share, beating analyst expectations of 63 cents per share, according to Zacks Investment Research.

The Canton, Massachusetts-based company reported revenue of $227.1 million, above the $223 million analysts expected.

For the year, the company earned $350.9 million, or $3.80 per share. Revenue was reported as $860.5 million.

Shares of Dunkin’ Brands Group Inc. slipped $1.18, or 1.9 percent, to $59.66 in trading Tuesday.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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