With the film industry in New Mexico booming celebrities in town are buying local and bringing economic growth to the state.
Actress Arielle Kebbel took to Instagram while filming “Midnight Texas” and posted a picture wearing a necklace from Nob Hill jewelry store “Ooh Ahh.”
The store thanked her on social media for stopping by.
The state’s Tourism Department says this is a perfect example of publicity you cannot buy.
“It’s a great opportunity for us to get the word out about New Mexico True and the great products that are made here; the experiences that are had here through these incredible celebrities and actors and the film crews who are in New Mexico,” Secretary of Tourism Rebecca Latham said.
The New Mexico Economic Development Department says for fiscal year 2018, direct spending into the economy was $230 million.