BCSO hopes to generate new leads in cold cases with billboards

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ALBUQUERQUE, N.M. (KRQE) – The sheriff’s department is hoping new billboards featuring unsolved murders will bring in new leads. At least 20 billboards will display different cases in an effort to close them once and for all.

Detectives are using billboards donated by Lamar Advertising, one of the nation’s largest outdoor advertising companies, to give new life to the cases. Detectives will highlight a few cases, like the case of Eddie and Lisa Guerrero who were shot and killed while sitting in their father’s truck back in 1999.

Another billboard will feature the cold case of Alicia Acosta. Acosta was killed while in her smoke shop business on Isleta Boulevard in 2009. Two men walked into the shop and after a brief conversation, one of them shot Acosta in the chest. The motive, in that case, is still unknown.

The Bernalillo County Sheriff’s Office says they chose these two cases because they have the most leads and they’re following up on some new scientific evidence.

A reward will be offered to anyone who offers any tips that lead to an arrest. BCSO will change the billboards and replace them with new cases as the old ones are solved.

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