An Albuquerque startup is trying to change the game when it comes to contact lenses. Not only have they invented a new lens, but they’re hoping to put the city on the map when it comes to entrepreneurship.
“We had developed this unique technology to enhance the wetability of daily disposable contact lenses,” said Lawrence Chavez.
Chavez describes it as a coated silicone hydrogel contact lens. He’s the founder and CEO of Everyday Contacts.
“Being here in New Mexico, we have a very dry environment,” he said.
The state’s desert conditions was the inspiration.
“We felt like we had a very high quality product, with a high quality technology. We felt like the way to bring that was to come to market with a new contact lens,” said Chavez.
Founded and developed here in Albuquerque, Chavez says it was important for him to keep things local, versus going to bigger cities that are well-known for launching startup companies.
“What a lot of people think on the tech side of Albuquerque is the materials, and combine that with a go to market strategy that is web based, where the consumer is living now,” said Chavez.
The idea behind Everyday Contacts is to create a personal relationship between the eye doctor and patient.
Chavez believes getting rid of the middle man — major contact lens companies — is the best way to have the patient be in control of their contact prescription through a monthly subscription service.
“The doctor or you would sign up online, utilize your prescription, then we would deliver to you on a monthly basis,” he said.
Ultimately, helping the patients save money.
“Patients shouldn’t have to pay more for contact lenses just to keep their doctor involved in their eye care,” said Chavez.
Right now, the company is working on building a list of optometrists to partner with through their Indiegogo page.
They do not have a set price for the contact lens yet.