New ENDWI ad released ahead of holiday celebrations

Albuquerque News
ENDWI NMDOT New Mexico drunk driving_619642

ALBUQUERQUE, N.M. (KRQE) – The new “ENDWI” ads are incorporating the Hispanic culture in an effort to keep people from drinking and driving during the holidays.

The “Family Values” campaign was officially unveiled Tuesday. It shares the story of a grandmother noticing her granddaughter repeatedly filling her glass during a family celebration.

The anti-DWI campaign has used a number of scenarios and cultures to try to get people’s attention. A recent ad told the story from the point of view of first responders.

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Latest Video

Now Trending on KRQE.com

Albuquerque Hourly Forecast

Don't Miss

MORE IN DON'T MISS

Photo Galleries

MORE PHOTO GALLERIES

News Resources

MORE NEWS RESOURCES