Next year, 2020, will be a census year, and Albuquerque city councilors want to pour thousands of dollars into making sure as many people in the Duke City fill it out.
If this proposed resolution passes, the city would be plastered with ads and reminders to fill out the 2020 census: from flyers and handouts to reminders on utility bills and grocery bags.
“This is so important that we all go out and get our numbers counted because of the federal dollars to come to our communities,” said Ken Sanchez, Albuquerque city councilor.
The U.S. Census that collects information about population, family size, income and more takes place every decade.
“Health funding, and transportation funding, elderly and youth programs,” Councilor Sanchez said. “I mean it’s vitally important that we get our numbers counted.”
The census affects the amount of money the state, cities, and counties receive, which is why the city is planning ways to ensure every resident in Albuquerque is accounted for.
“In the past, historically, in New Mexico, it’s been an injustice because a lot of those numbers aren’t counted,” Councilor Sanchez said.
Councilors are calling it the 2020 Census Awareness Campaign.
“I think the key is educational awareness and reaching out to different communities,” Councilor Sanchez said. “Going to neighborhood association meetings and community meetings.”
A total of $20,000 would be put toward promotions like messages in payroll checks, flyers around town, as well as speaking at public forums like schools, and fraternity houses. It’s a cost people News 13 spoke with say is worth the price.
“I think the census is very important to find out, you know, what’s going on in the city and the country,” said Albuquerque resident, Abbey.
“$20,000? What’s that? That’s nothing,” said Albuquerque resident, Travis Emerick. “I think it’s a good idea.”
The resolution will be presented to city council Monday. The 2020 census will be the first census to be completed mostly online.
The census is not expected to include a question about American citizenship after a federal judge’s ruling this week.