The mission of KRQE Cares is to positively impact children in low-income families throughout the state of New Mexico. KRQE Cares Shoes for Kids program is in partnership with the Assistance League of ABQ, a non-profit 501c organization serving the Albuquerque area. All donations from our viewers and sponsors are directly given to the Assistance League of Albuquerque for the purchase of shoes and socks.