As a small business owner, you understand the importance of having a website. It is the face of your company to the world, and it provides a platform to showcase your products, services, and offer customers a means to connect with you. However, what happens once your website is up and running? Do you leave it as-is, or do you strive to keep it up-to-date? Today, they discussed the importance of website maintenance, and how it can benefit your business with CEO, Karla Fisher, of Authentic Web Solutions.

1. Security issues – Did you know that outdated websites can be more vulnerable to hackers? In today’s digital age, it is essential that you keep your website secure. Regular maintenance can help you identify and fix security threats, keeping your customers safe and your business secure.

2. Performance issues – A website that is slow to load can drive potential customers away. No one wants to spend time waiting for a website to load, especially when there are other options available. Regular website maintenance can help you identify and fix performance issues, ensuring that your website operates at peak efficiency.

3. Outdated platform/look and feel – Nothing screams “unprofessional” like an outdated website. If your website looks like it was built in the 90s, it’s time for an upgrade. Your website should reflect your brand, and it should be appealing to your target audience. Keep your website modern and fresh with regular design updates.

4. Fresh content – One of the best ways to keep your website up-to-date is by regularly posting fresh, relevant content. This not only helps with SEO but shows that your business is active and engaged with its customers. Regular segments, social media updates, and news sections can keep your website interesting and informative.

Your website is an essential part of your business, and it’s crucial that you keep it up-to-date for maximum impact. Regular website maintenance can help you avoid security threats, performance issues, and keep your website’s platform and look up-to-date. Additionally, posting fresh content can help you engage with your audience and improve SEO. At Authentic Web Solutions, they are committed to providing reliable website maintenance services to ensure your website stays up-to-date and operates at peak efficiency. Don’t let your website fall behind – give us a call at 505-510-1839 or learn more about website maintenance at