Shoes for Kids is our largest initiative throughout the year. Distribution of the shoes is done school by school. Every child in the school receives a new pair of shoes. Since 2022, over 22,000 pairs of shoes have been put on children in need. This program is in partnership with the Assistance League of ABQ, a non-profit 501c organization serving the Albuquerque area. All donations from our viewers and sponsors are directly given to the Assistance League of ABQ for the purchase of shoes and socks.