The mission of KRQE Cares is to positively impact children in low-income families throughout the state of New Mexico. You can donate to help a child in need get a new pair of shoes by donating online or calling in during the phone bank on Thursday, August 10 from 4 p.m. – 6 p.m. Call 1-877-715-7400 to donate on August 10th from 4 p.m. – 7 p.m.

Shoes for Kids is our largest initiative throughout the year. Distribution of the shoes is done school by school. Every child in the school receives a new pair of shoes. Since 2022, over 22,000 pairs of shoes have been put on children in need. This program is in partnership with the Assistance League of ABQ, a non-profit 501c organization serving the Albuquerque area. All donations from our viewers and sponsors are directly given to the Assistance League of ABQ for the purchase of shoes and socks.