Make sure your donations are going to legitimate charities on Giving Tuesday

Community Reports

ALBUQUERQUE, N.M. (KRQE) – ‘Tis the season to be good, especially on Giving Tuesday. Celebrated the Tuesday after Thanksgiving, and in conjunction with national holiday sales for Black Friday and Cyber Monday, Giving Tuesday takes a step back asking communities to give to others instead of shopping for themselves.

Get Involved

In 2018, 142 nonprofits in 24 separate New Mexico communities raised over $2,520,285 to better their hometowns. This year, United Way hopes to help surpass those numbers by getting more New Mexicans to join the campaign.

The organization has made it easier than ever to get involved by compiling a list of nonprofits in need of service or donations by category.

  • Click here to discover a list of 2019 Giving Tuesday participants that suit your interests.

Whether it’s making someone smile, helping out a neighbor, or giving some of what we have to those in need, everyone has something to give. If you don’t see the organization you’d like to help listed under United Way’s list, check the national list by typing the name of your city.

Albuquerque residents can also join United Way at North Domingo Baca Park on Tuesday, Dec. 3 from 9 a.m. to 12 p.m. for a meet and greet with 30 local nonprofits to learn more about their mission and how you can volunteer.

Giving Tuesday History

Since 2015, the United Way of Central New Mexico’s Center for Nonprofit Excellence has coordinated the local initiative to make it easy for donors, volunteers and other organizations to find and get involved with New Mexico nonprofits running Giving Tuesday campaigns.

Each year the campaigns provide a platform to encourage the donation of time, resources, and talents to address challenges at a local level. They also bring together United Way partners, nonprofits, and businesses, as well as families and individuals to encourage small acts of kindness during the holiday season and all year round.

What will you give?

Last year, the #UnSelfie campaign went viral across the globe. You can use the template below from United Way to share what you give and why on social media Tuesday.

1. Print this sign
2. Write what and why you give
3. Post a picture on social media of yourself, your dog, your family, your co-workers
4. Don’t forget to include the #GivingTuesdayNM and #UNSelfie hashtags!

Check Your Charity

Despite the wholesome nature of Giving Tuesday, there are scammers who will try to take advantage of the public’s willingness to do good. To protect yourself, you can double-check to see how a group stacks up and where your money will go by using rating sites like or the Better Business Bureau’s Wise Giving Alliance. These sites assess criteria such as how transparent a nonprofit is about its finances and how much of its budget goes toward programs.

In addition, don’t click on a link or open an attachment in an email or texted charitable pitch, even if it appears to be genuine. Also, never wire money or send cash. Use a credit card instead, which offers more protection against scammers.

Festive Charity Opportunities

Albuquerque’s Animal Welfare Department

Help Operation Silent Night by donating toys to homeless pets in need this holiday season.

Holiday of Hope

Donate toys, clothes, or time to help families in need have a happy holiday season.

Toys for Tots

Drop off a new toy to the USMC holiday toy drive. Click here for a list of locations.

Pay Away The Lay Away

Inspire hope and spread kindness by helping families pay off layaway balances of gifts, school supplies, toys, books, games and clothes for kids.

Ronald McDonald Wish List

Donate gifts to families suffering from childhood illness in New Mexico.

Make a Wish New Mexico annual Toy Drive

Drop off toys at Palmer Brewery, The Divine Eye, or AstroZombies to help kids in need this holiday season.

Operation Christmas Child

Fill a shoebox with toys for a less fortunate child this Christmas.

Cross Roads Albuquerque

Sponsor a Cross Roads family for Christmas.

100,000 Thank Yous

Write a thank-you note to a deployed service member this holiday season.

Coats and Cocoa

Volunteer at the City of Albuquerque’s Coats and Cocoa event, or donate a coat to the cause.

Festival of Trees

Volunteer to set up and tear down, make crafts with kids, and more at the 12th annual Carrie Tingley Hospital Foundation’s Annual Festival of Trees.

Feeding Pets of the Homeless

Help feed pets who have homeless owners. Donate monetarily or with a pet food contribution. For info email

Other Volunteer Opportunities

Road Runner Food Bank

Help organize donations, run a mobile food pantry, and more.

Storehouse New Mexico

Help families select food, re-pack bulk items into smaller portions for us to give away, or sort donations this holiday season and all year round.

Watermelon Mountain Ranch

Donate your time to homeless pets in need during mobile pet adoptions, public speaking events, and more.

PB&J Family Services

Facilitate events, clean toys for children, transport children and help teach in classroom settings.

Haven House

Help support emergency shelter, case management, legal advocacy, housing and other services for victims of domestic violence.

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