KRQE Cares Shoes for Kids Fall 2017 Campaign

KRQE Cares

We started the KRQE Cares Shoes of Kids project in late 2013.  The goal established was to give a new pair of shoes to EVERY child in Title 1 schools in New Mexico.  The KRQE Staff, Anchors, Reporters along with the volunteers of Assistance League of Albuquerque and staff from Payless Shoesource, and United Healthcare have designated days with APS Title 1 schools to distribute the shoes.  We started on the APS Title 1 school list of those schools that are 100% Title 1.  Our goal is to move on to other districts in NM as well.

KRQE Cares in Partnership with

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Drop-Off Payless Shoesource Stores Locations

Drop off boxes are in the following stores.  If you purchase the kids tennis shoes from Payless Shoesource you will get a 20% discount on those shoes.

PSS #2702

  • La Mirada Square
  • 8220 Montgomery NE  87109

PSS #3042

  • West Bluff Shopping Center
  • 5201 Ouray NW Albuquerque, NM 87120

PSS #3389

  • Valle Del Sol Shopping Center
  • 1625 Rio Bravo SW Albuquerque, NM 87105

PSS #3656

  • Paseo Del Norte Shopping Center
  • 9301 Coors Blvd NW Albuquerque, NM 87120


  • Coronado Mall
  • 6600 Menaul NE Albuquerque, NM 87110


  • 360 Eubank NE Albuquerque, NM 87123


  • Cottonwood Mall
  • 10000 Coors Bypass NW Albuquerque, NM 87114

Having new shoes, just like other kids, helps level the playing field, making it possible for kids to walk with pride and compete equally with their classmates. Anecdotal evidence suggests that it may play a significant role in reducing children dropping out of school. Increasing a child’s self-esteem and confidence removes one more barrier to learning. We want to continue to have children run faster, jump higher, and come to school, giving them the best opportunity for success.

We have received feedback from school administration and principles that moral goes up considerably and they have seen attendance rise after we’ve distributed shoes at their school.

It’s not just about a pair of shoes, but about investing in those children living in poverty in our community to encourage them in the learning process.


We will be having several phone banks throughout August to raise money to purchase the shoes for the next 10 schools on the list.  You can donate to those phone banks by calling in your donation on August 1st from 7 a.m.-10 a.m., August 15th from 4 p.m – 6 p.m, and August 25th from 4 p.m – 6 p.m.

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