During her 30-plus years in the financial and investment industry, Lorraine Ell has seen it all.

Now, she is sharing what investors should expect – and should not put up with – from their financial advisors in a new book entitled, “Bozos, Monsters and Whiz-Bangs: Bad Advice from Financial Advisors and How to Avoid It.” Ell, who is the chief executive officer and senior financial advisor with Better Money Decisions, explains, “Investing today is complex.

The research, tools, and even investment vehicles available should be viewed not just on how exciting they are, but also on how they will help you meet your life’s goals and challenges.

It’s not about money. It’s about how you use that money to live the life you want.”

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