ALBUQUERQUE (KRQE) - The hit show "Breaking Bad" has inspired meth-themed doughnuts and candy, but one Albuquerque mental health clinic is hoping the show's popularity will help fight addiction.
The clinic, Sage Neuroscience Center, has partnered with HealthShire.com to give away two addiction-treatment scholarships at the end of "Breaking Bad's" final season.
"It's really hard to get people to talk about it. They don't want to, it's in the shadows," Julian Sutter, communication director with HealthShire, said. "To be able to tie it on to something people talk about on a regular basis, 'Oh, did you see Breaking Bad?'
"It creates a neutral platform to talk about the topic."
The "Breaking Addiction" awards are open to residents of the Albuquerque over 18 who cannot afford treatment for their additions.
Applicants have to submit their story of addiction, which will be compiled into a collection for addiction awareness and posted online. The Intensive Outpatient Program director and staff will screen the entries, selecting two 12-week scholarship winners around the time Breaking Bad's finale airs.
Applicants and winners will be kept anonymous.
More information is available on the HealthShire.com website.
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