ALBUQUERQUE (KRQE) - For the next few weeks drivers will hear Paseo Del Norte, I-25 construction public service announcements on most radio stations.
The PSA's are part of the 'B4UGO Paseo' campaign.
"Right now it entails radio ads more than 400 radio ads over a four week period," said NMDOT Spokesperson Melissa Dosher.
The massive $93 million project has the potential to be a nightmare for Albuquerque drivers which is why all the agencies involved in the interchange re-do are taking to the airwaves now, months before work begins.
The radio spots push drivers the website .
The site has background on the project, animations of what the finished interchange will look like and details on what drivers and businesses can expect during construction.
As for when work on the $93 million project will begin, "Right now they're still in the process of choosing the contractor there's three finalists, right now the plan is to start construction in early Fall," Dosher said.
Once work starts drivers will be able to keep tabs on how things are going by checking the website as well as get updates on closures and detours too.
The state department of transportation said this is just the first of many efforts to prepare the 150,000 plus drivers who use the interchange every day.
"In mid-June we're going to start a billboard campaign with billboards along six different routes mainly the east to westside artery," said Dosher.
The hope is that the more drivers know about the project, the smoother the construction ride will be.
"Information is key and that's what we're trying to get out," Dosher said.
The department of transportation said the courtesy patrol trucks will be wrapped with Paseo, I-25 information as well.
Other efforts to deal with the impact are also underway.
The city has banned all other major road construction in the area during the Paseo Project and traffic-management cameras have been installed on Alameda, North of Paseo, to help control the expected surge of overflow traffic there.
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