ROSWELL, N.M. (KBIM-KRQE) - Even as demand for family services doubled donations to theRoswell Salvation Army Caring Kettles nosedived 30 percent duringthe Christmas season despite an innovative credit-card program.
Salvation Army bell ringers had hoped the addition of the creditcard machines would help overcome the effects of the battered localeconomy.
"My first day people were excited, but they were intimidated touse it," said Shannon Avery, a bell ringer who was the primaryvolunteer offering people a chance to donate without coming up withcash.
Salvation Army Capt. Beau Perez said the credit-card machineonly raised about $200 during the entire holiday season.
"It was a nice additional thing," Perez said. "I was hopingsomeone would come by and swipe and put 1,000 bucks in, but thatdidn't happen."
Instead the 2009 donations totaled about $60,000, down $30,000from 2008, he said.
A problem magnified because needy families seeking help doubledto more than 500 from 2008 to 2009.
"We brought in a lot less monetarily than we did last year, butthe need got met," Perez said.
Now dealing with the budget shortfall Perez said the Army willlook toward its thrift store and fundraisers to fill the gap.
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