NEW YORK (CNN) - The world's most famous fake anchorman has now become a real car salesman.
"Ron Burgundy" has left his anchor desk for the Dodge showroom, where he's proudly pitching the Durango's glove box. Will Ferrell's not-so-standard SUV ads are a two-for-one deal, promoting both the Durango and Ferrell's next movie "Anchorman 2."
Ferrell shot more than 70 Durango videos -- most for the Web, some for TV. They're getting a lot of miles per gallon out of these spots.
But will these ads make Americans more familiar with Durangos? Dodge sells less than one-third as many Durangos as Ford sells Explorers.
"Ron Burgundy" didn't drive a Durango in "Anchorman," but then again, the Durango wasn't around at the time the movie was set -- back in the 70s.
A spokesperson for Chrysler said you're seeing Ferrell's improvisational genius at work because he ad-libbed a lot during the shoots.
Chrysler's chief marketing officer told the Detroit Free Press, "Some of these lines in the commercials are so incredibly memorable that my hope is that they become part of the 'Anchorman' culture."
So, instead of "You stay classy, San Diego," maybe we'll all be saying "It comes standard."
After getting out of federal prison early this week it looks like former state Sen. Manny Aragón isn't at a halfway house after all. He's back at his own house in the South Valley.
The New Mexico State Police officer who fired his weapon at van filled with kids during a traffic stop gone bad has been fired.
The civil case filed against former cop Levi Chavez in the gunshot death of his wife is coming to an end without a trial.
Could there be a serial dog snatcher in Roswell?
New Mexico is at the beginning of a deep freeze, and state officials are paying close attention.
Police say fog and ice on Interstate 40 near Clines Corners may have caused this deadly crash between two semis.