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CEO Engineer Shayne Sweeney works on his computer at Instagram

In this April 7, 2011 photo, CEO Engineer Shayne Sweeney works on his computer at Instagram in San Francisco. (AP Photo/Marcio Jose Sanchez)

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Opaque Instagram ad policy change riles users

Service reserves the right to use shared photos

Updated: Tuesday, 18 Dec 2012, 9:46 AM MST
Published : Tuesday, 18 Dec 2012, 9:46 AM MST

NEW YORK (AP) — Instagram, the popular photo-sharing service that Facebook bought this year, is the target of a storm of outrage on Twitter and other sites after a change in its user agreement hinted that it might use shared photos in ads.

It's not clear that anything substantive has changed in Instagram's new terms of service, which were posted Monday and go into effect Jan. 13. As is the case before, the service reserves the right to use shared photos in any matter it likes, though the photographers keep "ownership" of the photos.

The updated terms of service say users agree that their photos could be used "in connection with paid or sponsored content." The current terms say the service can place ads "on, about or in conjunction with your Content."

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