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This image provided by the New Mexico Tourism Department shows a magazine ad for the "The Best Place in the Universe. New Mexico, Earth" campaign(AP photo/Courtesy of New Mexico Tourism Department)

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NM tourism officials get social

Updated: Saturday, 11 Jul 2009, 2:23 PM MDT
Published : Saturday, 11 Jul 2009, 2:23 PM MDT

    SANTA FE, N.M. (AP) - The New Mexico Tourism Department says it's launching a massive social networking campaign.

    The department announced Friday that it will be using Facebook, Twitter, Wikipedia, YouTube and a special travel blog to get people talking about the Land of Enchantment. Its Twitter page includes links to videos and summer vacation sweepstakes.

    The department said it will monitor traffic on the sites and engage people in conversations.

    The effort also is expected to increase the department's ranking in search engines since they favor Web sites that frequently update content.

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