Balloons and the Sandias
ALBUQUERQUE - SPONSORED CONTENT - In an effort to engage potential visitors to discover all of Albuquerque’s unique offerings, the Albuquerque Convention & Visitors Bureau (ACVB) has recruited 11 locals in 10 categories to help tell the city’s story. The national campaign is aimed at encouraging interaction with the ACVB website in order to find information tailored to individual visitors’ interests. The local residents were chosen as “experts” based on knowledge of their subject area and their passion for Albuquerque.
The “ABQ Experts” campaign website, www.ItsATrip.org/ABQExperts incorporates videos, stories, photos and maps to provide customized information for travelers considering a trip to Albuquerque. Visitors are encouraged to submit questions to be answered by the experts. The experts will also be incorporated throughout the ACVB website – www.ItsATrip.org – the official travel site for Albuquerque.
After preparing the content for the national “ABQ Experts” campaign, ACVB felt that locals could be reminded what a great city we live in as well. People love living here for many reasons – the weather, the food, the mountains – the same reasons people visit. Locals are encouraged to check out www.WhyWeLoveABQ.com to share photos and comments related to what they love about Albuquerque.
"Travel and tourism is critically important to Albuquerque as its second largest industry. We hope that locals will engage and share what they love while realizing that we live in a wonderful destination that millions of people come to visit each year,” said Dale Lockett, ACVB President/CEO.
Travel and tourism is: