PROVIDENCE, RI, - LIN TV Corp. (NYSE: TVL), a local television and multimediacompany, today announced its renewed market positioning and brandevolution from “LIN TV” to “LIN Media”.
LIN Media unifies and reflects the strength of itsmarket-leading multimedia product offerings, including localtelevision, interactive, mobile and other platforms for contentdistribution, as well as its innovative advertising solutions. TheCompany’s legal name will remain “LIN TV Corp.”or “LIN Television Corporation”, as applicable.
“Throughout our history, LIN has been an industryinnovator,” said LIN Media’s President and ChiefExecutive Officer Vincent Sadusky. “During this digital age,our strategic plan is focused on perfecting our core assets andinvesting in our digital future. Our rebrand better reflects ourevolution to a leading multimedia company.”
LIN Media differentiates itself by delivering the greatest mediaexperience to viewers in its local markets through multipleplatforms. As the “preferred partner” for viewers andadvertisers, LIN Media continues to grow and evolve, increase brandloyalty and lead multimedia innovation.
Supporting the corporate rebrand is a multifaceted brandingeffort, complete with a revamped mission, and vision, logo andwebsite, which is currently in development. LIN Media’smission is to use the power of its television, interactive, mobileand digital platforms to be the most relevant and consumed mediasource.
LIN Media’s vision is to be the market-leading localmultimedia company and consumers’ and advertisers’preferred choice for unique, innovative and relevant content on allplatforms.
About LIN Media
LIN Media, along with its subsidiaries, is a local multimediacompany that owns and/or operates 28 network-affiliated broadcasttelevision stations and interactive television station and nicheweb sites in 17 U.S. markets. LIN Media’s online advertisingbusiness, RMM, leverages unique technology, new product innovationand customized interactive and mobile advertising solutions todeliver measurable results to local, regional and national clients.
LIN TV Corp. is traded on the New York Stock Exchange under thesymbol “TVL”. Financial information about the companyis available at www.linmedia.com .
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Corporate Communications Manager
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